The Sales leadership faced Challenges to narrow the gap between target and actual product mix sales, ensuring optimal alignment of business goals with daily tasks, and the absence of comprehensive initiatives to drive salespeople beyond expectations.

• The solution involved dividing sales activities into micro-tasks with incentives, personalized by machine learning models. Gamification logic motivated sales reps to complete tasks aligned with business goals.

The Exponentia’s Micro-tasking and machine learning solution drove results: 2x higher incentives for regular users, 2x to 10x productivity in focus product sales, 8% faster turnaround time, and successful rollout to 100k+ sales reps.

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