Back to Case Studies
Retaining customers by increasing Persistency Ratio
Business Objective
- To know factors driving persistency
- To find persistency transition spread across different products, tenor & strategize accordingly
- To determine customer level propensities of renewing the Insurance policies
Challenges Faced by the client
- Regular lapsation
- Frequent cancellation & surrender
- Impact on profitability
Solution(s) Proposed
- Impact on profitability
Similar Case Studies