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Retaining customers by increasing Persistency Ratio

Business Objective
  • To know factors driving persistency
  • To find persistency transition spread across different products, tenor & strategize accordingly
  • To determine customer level propensities of renewing the Insurance policies
Challenges Faced by the client
  • Regular lapsation
  • Frequent cancellation & surrender
  • Impact on profitability
Solution(s) Proposed
  • Impact on profitability

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