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Improve the effectiveness of marketing efforts for an insight driven customer targeting, communications and engagement
Data Foundation
Advanced Analytics
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ENHANCING THE MARKETING EFFORTS THROUGH DATA AND ANALYTICS
CURRENT SCENARIO & CHALLENGES
The client provides sales and marketing solutions to the realty sector. They were earlier using manual methods for managing high volumes of customer data of their clients. This method was time consuming. Moreover, it led to inaccurate and delayed decision making in developing marketing strategies.
They were looking for an advanced modern data platform that could manage high volumes of data easily and accelerate decision making process
Project Objective
Solution highlights
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