Challenges
- Delay in availability of monthly MIS reports as manual report preparation took weeks.
- Comprehensive Data Analysis was not possible in absence of unified data platform/data mart.
- Lack of accuracy and consistency of data due to human intervention.
Solutions
- Data integration and unified data layer creation.
- BI dashboard implementation using Tableau.
- Predictive capabilities with following ML use cases.
Outcomes
- All MIS reports are now available with T-1 data as against the monthly reports with weeks of delays.
- Significant improvement in accuracy and consistency of the data as all data processing and report generation is automated.
- Significant improvement in lead conversion ratio and efficiency of sales operations.
.svg)
.svg)
.svg)
.svg)