Back to Case Studies

INCREASING MARKETING EFFECTIVENESS THROUGH INSIGHTS FROM A UNIFIED DATA CONSUMPTION PLATFORM

Current Scenario & Challenges

The client is one of India’s largest producers of crude oil & gas, marketing of natural gas, and petrochemicals. They were using multiple data platforms to process data for insights. Due to multiple sources of data collection, they were not able to generate a consolidated view of data insights for effective data-driven decision making.

They wanted to unify data collected from multiple sources at a single platform that provided a comprehensive view of data insights.

Project Objective
  • To accelerate decision making through an unified data consumption platform that provides a 360 degree view of retail operations and comprehensive data insights.
    • Solution highlights
  • Scalability & Agility
  • Anomaly Detection
  • Intuitive Representation



    • Download Full Case Study
    Similar Case Studies
    Payments

    Customer Profiling for campaign optimization
    Insurance

    Increase channel productivity using Business Intelligence
    NBFC

    Optimize on-field workforce personnel using Geo-Analytics