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CUSTOMER PROFILING FOR CAMPAIGN MANAGEMENT

Business Objective
  • Identify right customers for campaign
  • Minimize cost of campaign by better targeting
  • Create customer persona /profles for risk and fraud analytics
  • Segment customers for better understanding
Challenges Faced by the client
  • Inefficient consumer focused marketing and campaign activities
  • Limitations inidentifying ideal consumers for new products
  • Limitations in data monetization opportunities due to data quality issue
  • Inadequate consumer information for risk and fraud analytics
Solution(s) Proposed
  • Created customer persona/customer 360 degree view based on the financial transactions data on payment gateway for variety of merchants,different time period, variety of payment modes



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